Great-looking skin needn't be the preserve of fresh-faced teenagers. When is comes to make-up guidelines for women over 30, less is more.  Here are a few expert tips on how to create a flawless base...

Finding the perfect match

Choosing the right colour is important and try to find one that blends into your skin exactly. When buying a new foundation, try out your choices along the neck or jawline and then look at them in a natural light, as well as the artificial light of the shop.  The perfect shade will disappear into your skin, so that you almost can't see that it's there. 

Matching to skin type

As well as choosing your perfect shade match, it's essential to choose a foundation according to your skin type. As a general rule, the drier your skin, the creamier the foundation should be – you could also look out for added moisturising ingredients. Beware powdery formulations, as they will only emphasise dehydration. An oilier skin type needs oil-free formulations that also contain mattifying ingredients (you might also try applying an oil-control product to your t-zone before your foundation). Combination skins need balancing – a description that you should find on the label or within the name of a product.

How to apply

When you've found the right foundation the secret to a natural, flawless finish is in the application. If you want a perfect base use a primer (Face Base Skin Primer) which will make application easier and fill in the little wrinkles.  Use your fingers, though you can also use a flat foundation brush if you want an airbrushed evening look. Sponges tend to soak up too much product, though you can use them damp to create a fine layer.

You can apply foundation all over your face or simply where it's needed to even out your skin. You don't need to apply it all down your neck either unless you have a great disparity in colour in your skin tone.  It's better not to apply foundation around the eyes as it can draw unnecessary attention to fine lines.  Instead, use an illuminating concealer under your eyes to reflect the light and disguise your wrinkles (see problem solvers - blending over those tiny wrinkles).  

As for powder, be careful not to be over-generous in its use, as it can be ageing and easily looks cakey and mask-like. Whilst it can help foundation last longer and offer some coverage, its main use is to prevent shine and to that end it's best kept just to the t-zone. Loose powder applied with a large brush gives the sheerest effect, but a compact might be more practical for retouching during the day. Colourwise, go for something matching your skin tone.  A powder with yellow tones is warming for all skin shades.

PRODUCT LINK  - Facial Products

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