Research suggests that at least 10 per cent of women suffer from genetic hair loss before the age of 50 and the number increases at menopause. Stress events may cause hair loss but you may not always link cause and effect because the moult may not start until 10 to 12 weeks later. The most likely causes of non genetic hair loss are:

Few of us go through life with a permanently thick and bouncy head of hair. Whether your hair always tends to be fine, thin and flat, or just going through a bad phase (after childbirth), there are techniques which can improve the look by adding volume.